Integrated Marketing Communication

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Integrated Marketing Communication: Overview

During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has ...

Published: 2021-10-02 08:05:06

Integrated Marketing Communications Plan

INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective t...

Published: 2021-10-01 07:20:05