Customer Relationship Management

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A Strategic Framework for Customer Relationship Management

A Strategic Framework for Customer Relationship Management Introduction: This article explores the plethora of literature available on CRM and relationship marketing and emphasizes the need for a sing...

Published: 2021-09-30 09:15:04

Customer Relationship Management – Study Material

Customer Relationship Management “Customer relationship management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value fo...

Published: 2021-09-28 14:10:03

Customer relationship management old wine in a new bottle

Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instea...

Published: 2021-10-02 05:45:12

Customer Relationship Management Starbucks Corporation

EXECUTIVE SUMMARY This document included a survey about Starbucks. I went to a Starbucks on Xinhua road as a mystery shopper. Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffee...

Published: 2021-09-30 12:10:04

Managing Profitable Customer Relationships

Hardly Davidson has massive engines for motorbikes and has been known to have a friendly relationship with its customers. The company sponsors different motorbike events during which they are able to ...

Published: 2021-10-02 00:10:06

Pros and Cons of Open Source Erp

Akhilesh Nair Deepesh Chatterjee Mithun Vishnu Nikhil Kumar OPEN SOURCE ERP PROS and CONS Contents Introduction3 Commercial and Open Source ERP Software6 Open Source ERP Solution Pros8 Open Source ERP...

Published: 2021-09-28 20:35:03

Techniques for Building Strong Customer Relationships

Your first strategy to building a strong customer relationship could be to make every customer interaction count. Don’t take a single customer for granted. Each and every interaction with a customer...

Published: 2021-09-29 16:45:04

Waze-Analytical Proposition

Strategic Value of Information Technology - CRM / Analytics Waze- Analytics Proposition 1. waze currently gathers the following data on its clients: GPS data – where users are and when, the applicat...

Published: 2021-09-30 20:05:05