Colgate’s Distateful Toothpaste
The mission statement for Colgate is “Our three fundamental values – Caring, Global Teamwork and Continuous Improvement – are part of everything we do. ” (“Colgate world of,” 2011). Colgat...
Background Colgate-palmolive is Rs 1. 300 crore company started in year 1937. In Rs 2,400 crore domestic market it enjoys 50% of markets share. It spread across 4. 5 million retails outlets out of whi...